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New Tricks for Marketing Success
with practice and persistence, we can integrate new strategies and stay ahead
Koka Sexton
June 17, 2024
Hey Friend,
You ever notice how people say “dogs can’t learn new tricks?” It’s the same thing people say about their marketing skills. “Oh, you’re set in your ways, you’ll never master the latest strategies!” Well, that’s just crazy talk.
So, I was at my buddy’s place the other day, and their dog—let’s call him Max—suddenly started spinning in circles on command. Turns out, Max had been secretly practicing with treats. Who knew a 10-year-old dog could still learn to dance?
This got me thinking—if Max can learn to spin like a top, why can’t we pick up new marketing tricks? Sure, trying new things can be daunting. It takes effort to dive into data analytics or get creative with social media algorithms. But it’s all about the practice and persistence.
Take social media, for instance. It’s like this infinite playground of trends, and keeping up feels like chasing squirrels. But guess what? Those who embrace the new tricks (like mastering TikTok trends or optimizing LinkedIn posts) are the ones who stay ahead of the game. It's not about reinventing yourself every time a new platform appears—it’s about adapting, learning, and integrating new strategies into your existing toolkit.
So, next time someone says you can’t teach an old marketer new tricks, tell them about Max and show them how your latest campaign just tripled lead generation.
Keep learning, keep innovating, and let’s show the world we’re never too old for new tricks.
Koka
P.S. Have a look at some of the latest insights I’ve been exploring—might give you a few ideas to keep your marketing game strong.
