Latest Trends for Creators on LinkedIn

LinkedIn is no longer just a platform for job seekers and recruiters; it's a dynamic space for content creators to thrive. From industry insights to personal branding, LinkedIn offers a wealth of opportunities. Let’s explore the 5 of the latest trends reshaping how creators use LinkedIn.

Trend 1: Video Content is King

Video content is experiencing a surge in popularity on LinkedIn. According to a recent report, LinkedIn users are 20 times more likely to share a video than any other type of post. This trend is driven by LinkedIn's algorithms, which prioritize video content, making it more visible in users' feeds. Creators are leveraging this by producing short, engaging videos that highlight their expertise, share industry insights, or provide valuable tutorials.

Trend 2: Newsletters for Deeper Engagement

LinkedIn's newsletter feature allows creators to engage their audience on a more personal level. Unlike regular posts, newsletters are sent directly to subscribers’ inboxes, ensuring higher visibility and engagement. A LinkedIn survey showed that newsletters see an average open rate of 60%, significantly higher than traditional email newsletters. This makes them a powerful tool for creators looking to build a dedicated following.