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- Koka’s Marketing AI Newsletter #03:
Koka’s Marketing AI Newsletter #03:
The latest developments in marketing technology are reshaping strategies, with AI at the forefront of innovation and efficiency.
Koka Sexton
September 06, 2024
The latest developments in marketing technology are reshaping strategies, with AI at the forefront of innovation and efficiency.
TL;DR:
→ AI driving marketing industry growth in 2024
→ Generative AI changing content creation
→ Stanford's 2024 AI Index Report highlights key trends
→ AI implementation in mobile marketing
→ 10 new AI apps for marketers
AI Set to Revolutionize Marketing in 2024
Publisher: HubSpot
Date: 26/06/2024
AI is poised to become the ultimate marketing assistant, transforming content creation and industry growth.
Key Points:
85% of marketers say generative AI has changed how they will create content in 2024.
63% believe most content will be created at least in part with AI assistance.
64% of marketers are already using AI, with 38% planning to start in 2024.
Koka's POV: AI adoption is crucial for staying competitive, but marketers must balance automation with human creativity and oversight to maintain brand authenticity.
